Nothing but the Pub

  So Anyhow*, probably no-one in the history of Australia melded a public career around script-written one-liners more than Paul Hogan.   He was painting the Harbour Bridge when an appearance on an alleged talent show in 1971 led to him getting his own gig on Channel 7 and then 9.   Then a mate of mine, Paul McKay at Hertz Walpole Advertising had the idea to have him front a campaign for a new brand of Rothmans cigarettes being targeted at arch rivals Phillip Morris’s market leading brand, Malboro.   The catch phrase was simply “Anyhow, have a Winfield” and it caught on like a struck Redhead in Mitchell Grass. Within months Rothmans were selling a million sticks of Winnies Red a day (at around 40 cents each!) and the Malboro Man (whose on-screen actor died of lung cancer) was in the shade.  Hoges was on his way. One of the early Winfield TV adverts featured the Sydney Symphony Orchestra which springs into action when Hogan turns to the cond...